"Not only because you're picking yourself apart - but because your audience, viewing the video, is also doing the same thing." "When you have a job that requires you to stare at yourself all day long, you begin to hate everything about your face, and your body, or whatever," she continued. "I don't know why this is happening to me," Nogueira said. Nogueira linked the experience to her career as an influencer. "I have zero confidence, I hate how I look. "What I mean by that is: I hate myself," Nogueira told viewers. In an August 30, 2022, TikTok, Nogueira shared that her self-hatred had "truly exploded" over the past couple of months. ![]() While many beauty TikTokers make videos using a voice-over, or without speaking at all in their clips, Nogueira became known for her boisterous personality and thick Boston accent, and fans have often commented that her unique voice is one of the reasons why they enjoy watching her.Īs of Janaury 2023, Nogueira has more than 14 million followers on TikTok, and she has become one of the first beauty creators to build such a large following primarily on the app, while other prominent influencers - such as Jaclyn Hill and James Charles, who initially rose to fame on YouTube and have since developed followings on TikTok - continue to upload content across multiple what’s on my mind ❤️ ♬ original sound - Mikayla Nogueira The influencer also often shared tutorials and makeup tips, and in August 2022, she coined "the sticky method" - a technique of using primer and concealer to cover acne - which became a hugely viral technique on TikTok as dozens of users tested it on the app. Nogueira became known for trying and reviewing makeup products on the platform, and her positive reviews would often cause those products to go viral and become immensely popular. #beauty #makeup #beautymode #fyp #foryou #foryoupage ♬ CEO of beauty mode - Marky Marx We love a drastic transformation! Watch till the end. Here's how 25-year-old Nogueira skyrocketed to fame as an influencer, and began to fall from DAMN this beauty mode filter REALLY works. Fans who once held her to a standard of honesty and openness have turned against her and accused her of deceiving followers. ![]() In a rapid turn of events, involving a controversial sponsored post for a L'Oréal mascara and accusations that she edited photos of her body (which she has since denied), she has spiraled out of favor in the online beauty community. ![]() Nine months later, Nogueira's time as the internet's favorite beauty guru may be running out. With a reputation for posting make-up reviews with a personal feel and her signature Boston accent, she was dubbed "the realest influencer on TikTok" by Glamour Magazine, who interviewed her at the time, when she had amassed an impressive 11 million followers It's April 2022, and Mikayla Nogueira is one of the biggest emerging names in the TikTok beauty world. Mikayla Nogueira rose to fame posting beauty transformation videos. Account icon An icon in the shape of a person's head and shoulders.
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